← Return to Internet Privacy Guides Account confidentiality Why disable your Snapchat account? Snapchat is a social networking platform weighing more than $ 20 billion. Snapchat's ads are viewed up to a million times a day, and the app is especially popular among Y-generation kids. With more users than Twitter, Snapchat is a phenomenally successful app. However, its users are increasingly aware of the threat of using the application to their privacy.